Ads, it’s a four letter word to some. You’d think that ads carry some form of plague as much as people try to avoid them. DVR, ad blockers, all serve to quench our thirst for a non-ad world. Hold on a second, what if the ads that were shown to you related to things you enjoy in life. For instance, if you enjoy fighting games what’s wrong with an ad popping up showing off the new Tekken game releasing.

Well, according to this study you don’t even want targeted ads. The study involved two universities who surveyed asked a variety of people if they want targeted online ads. Sixty six percent of the people surveyed they don’t want ads that are targeted to their lives. They were then asked if ad vendors ought to display targeted ads based on tracking customer’s behavior…86% said no.

This survey debunks the constant assurance that marketers are giving people what they want with behavioral targeting. Jon Leibowitz, the chairman of the FCC has said the survey could potentially lead to new privacy laws. Below are some fun facts from the survey which hopefully enlighten the right people to show what people really think of behavioral advertising.

- 35% of the respondents company execs should face jail time if they use people’s information illegally

- 18% believe the practice should put companies out of business.

This entry was posted on Friday, October 2nd, 2009 at 11:16 am and is filed under Internet. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.