Mega-ouch: Gizmodo reports that 0% of teens want to get a Zune in the next year, while 100% of teens want an iPod.

Though numbers this dramatic should be taken with a grain of salt, they don’t offer much hope to Microsoft, Sansa, or any of the thousand other hardware manufacturers who have been trying for years, with varying degrees of success, to craft the perfect “iPod killer.” Clearly, they need to go back to the drawing board — like a Stephanie Meyer vampire, the iPod seems extremely difficult to kill.

These numbers come from Piper Jaffray’s biannual Teen Survey (in its eighth year) and show that the iPod has 100% of teens’ attention. It’s worth noting that previous iterations of the survey showed single- or (occasionally) double-digit interest in other devices. Not so anymore. It’s flabbergasting, but 0% of teens wanted anything else as their next player — even those who already owned an iPod competitor.

It’s unfathomable that Apple will stay number one forever. However, at this point it seems the only way for them to lose their market-leader position will be for the PMP market to transform so dramatically that the iPod no longer fulfills customers core needs. Until that happens, Apple will be sitting pretty — on top of a giant pile of money.

This entry was posted on Friday, April 10th, 2009 at 5:09 pm and is filed under Computers. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.