I was working at Best Buy when Apple first started integrating itself into the electronics retailer. It wasn’t a whole lot, but the Apple section had some demos and an Apple specialist was generally there to answer questions. The marriage of Apple and Best Buy isn’t a weird fit, but Apple always tends to be a maverick or a loner. So their addition to the Best Buy supply is kind of surprising, but overall a good business decision.

Apple looks to add to the partnership even more when the iPhone goes on sale at Best Buy. Starting September 7th Best Buy will begin carrying Apple’s handset. Before this the iPhone could only be found at an Apple store or an AT&T carrier. As the fight for electronics grows on, and places like Wal-Mart and Target become more viable; Best Buy will have to find a way to differentiate itself from the competition.

Partnering with Apple is a good place to start.

This entry was posted on Wednesday, August 13th, 2008 at 6:22 am and is filed under Consumer Electronics. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.