The internet has effected so many facets of our lives that it’s impossible to think of where we’d be without it. Video games are a primary example of how the internet has made an impact on a particular industry. If you read game reviews, it’s almost considered a faux pas if a game doesn’t have some kind of online functionality.
As we move forward with integration of video games and the internet, what other changes can we look forward to?
In a recent Joystiq article, one aspect of gaming that is quickly becoming network integrated is the distribution of the games themselves
I think as we move forward to online distribution, it’s important that we look at every angle to make sure that what we’re doing is really helping the industry. Just like any kind of change, it’s important to realize that with the good, there’s always the bad.
For publishers, and developers the greatest advantage for online distribution is cost. It’s much cheaper to put your content online for downloading then to produce cases, instruction manuals for physical copies. I think that the idea of cheaper costs, effects the smaller developers and publishers much more so than the powerhouses. If you have created a game, and are thinking about trying to get it released then making it available online is a much less daunting venture.
Some things that I think publishers, and developers should look out for when looking to distribute online is how overpopulated the landscape could get. There’s already one platform that is a prime example of this trend; the iTunes App Store. There’s already over 3000+ games available for download on the App Store. Which makes it hard to have the worthwhile titles to be more known.
Depending on what kind of consumer you are, digital distribution is a godsend or a nightmare. If you’re a person who’s looking for the most convenient option, then downloads are the way to go. You don’t have to leave your house, deal with annoying salespeople etc… There’s also less physical clutter with purchasing games through downloads compared to physical copies. Accessibility, is another benefit for downloading content. The Steam service that Valve uses is a perfect example of greater accessibility through online distribution. With Steam, once you have installed a game then it is linked to your account rather than the actual game itself. That way, wherever you go, aslong as you have your Steam account you can install your game on any PC.
I think that the negatives for online distribution are a little more subtle than the positives. The greatest risk for looking towards online distribution over physical property is the economy. Publishing, and creating physical media provides jobs to millions of people around the world. People that rely on physical media distribution to help pay the bills. If content goes solely online, then what will happen to these people? If you’re looking for a more personal concern, then how about the idea that it’s fun to own physical property over a file. I think that consumers still like the idea of holding a product in their hands, compared to owning a file. It will take sometime to ween people off of that mindset as well.
As Xbox Live, Playstation Network, and WiiWare all become more viable resources for gaming, this trend will continue to grow. Sony has moved ahead the fastest, already offering downloads of full PS3 games on their network.
It’s very important that we continue to discuss the consequences of moving towards online distribution. There’s great advances to be made, but it’s important to realize what we’re completely effecting with the transition.